Naming & Visual Identity: lød

For individuals with fast-paced lifestyles who value simplicity and effectiveness in their routines, LØD is the skincare brand that transcends traditional gender norms, removes unnecessary complexity making confidence and easy self-care accessible to all skin types thanks to its philosophy of making it uncomplicated.

What? A range of minimalist, high-performance skincare and cosmetic products line with high-performing formulations.

How? By proposing a philosophy of simplicity and effectiveness, providing modern skincare and beauty products designed to remove gender-specific solutions and integrate into busy, modern lifestyles.

Why? To transcend traditional gender norms, making confidence and effective skincare and beauty accessible for everyone.