In 2021, LEGO released the Everybody is Awesome set, promoting allyship to its LGBTQIA+ fanbase. I created two headlines, shown below in an online billboard and online advertisement, in order to allow this set to reaffirm the message of the brand.

LEGO

To create two headlines to be delivered during Pride Month promoting the new LGBTQIA+ affirmative LEGO set and position LEGO the brand as a true ally.

Many brands are known for "rainbow washing" during Pride Month, AKA slapping an careless queer-centric words or images on their products to give the idea of allyship without true effort. If LEGO wants to promote their brand as a queer ally, they need to make it clear and unique. In my work, I made it clear that the headlines used were created for LEGO's use only and give clear support to its LGBTQIA+ fans.

Everybody truly is Awesome.