Emojis are a part of everyones lives whether they like them or not, so I made an email campaign to highlight World Emoji Day, sponsored by emojipedia.com, highlighting the meaning and purpose behind the day while also garnering interest to the website.

Emojipedia

To create an email campaign explaining the purpose and give essential information about World Emoji Day and remind emoji-users of the importance of the images they send every day.

According to a study from Baylor University and the Unicode Consortium, approximately 92% of people use emojis in their online communication. It has become so commonplace in our language that users have lost touch with the irreplaceable space they hold in the way that we communicate with each other. Emojis have evolved beyond supporting the words we use in casual speak; they have become a language of their own. Highlighting the importance of emojis was a key part in bringing interest to the client's website, along with "call to actions" at the end for modes of celebration.

Emojis matter, let's take a moment to celebrate them.