Brand Identity / Sanitary Ware
GAUTHAM RAMESH
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Posted Jul 26, 2025
a brand identity as bold and refined as the spaces they help build
Brand Identity Design
Luxury Sanitaryware & Tile Dealer — Palakkad, India
ESS ARR Enterprises is a premium dealer of luxury sanitaryware and designer tiles in Palakkad, Kerala.
Their team approached us with a goal:
“We don’t want to look like a regular tile store. We want a brand that feels bold, elevated, and timeless.”
They didn’t just want a logo.
They wanted a symbol — one that represented strength, reliability, and sophistication.
The Challenge
Create a visual identity that resonates with premium architects, interior designers, and homeowners.
Integrate the initials S & R in a way that feels abstract but meaningful.
Reflect both durability (tiles, fittings) and luxury (premium global brands).
Make the brand memorable and bold, like the company’s long-standing reputation in the region.
ESS ARR Enterprises now carries a brand identity as bold and refined as the spaces they help build.
This transformation wasn’t just visual it was strategic.
Because strong foundations deserve strong design.