Geisto Branding and Visual Identity Project
GAUTHAM RAMESH
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Posted Jul 26, 2025
Developed branding and visual identity for Geisto, a fashion brand with a soul.
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GEISTO – Clothing with a Soul
Branding | Visual Identity
By GRID, Make Art Collective
The Brand
Geisto is more than fashion.
It’s presence.
A brand built on spirit, designed to channel confidence with a god-mode attitude.
The Name
Geisto — derived from geist, meaning soul or spirit.
Short, bold, and unforgettable.
The Vibe
God-mode energy
Minimal with myth
Inspired by Renaissance art
Designed to feel timeless and powerful
The Logo
A split circle with a glowing center — symbolizing divinity and balance.
Strong, simple, and iconic.
The Identity
Monochrome tones. Clean type. Subtle gold.
Every piece from tags to signage speaks the same language: bold yet refined.
The Experience
From the logo door handle to the David statue inside the store —
Geisto isn’t just branded.
It’s built to be felt.