Hiraeya Brand Identity Design
GAUTHAM RAMESH
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Posted Jul 26, 2025
Created a brand identity for Hiraeya, inspired by longing and memory.
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Hiraeya
A brand born from longing.
The Story
Hiraeya is inspired by “Hirayath” — the feeling of missing a place that never existed.
We built a brand that feels like a memory — soft, grounded, and emotional.
The Design
A minimal, elegant logo, warm earthy tones, and timeless typography.
Every detail is crafted to feel quiet yet powerful — like a whispered story.
Beyond the Logo
We extended the identity across packaging, social media, and print —
designing touchpoints that feel personal, poetic, and rooted in grace.
The Essence
Hiraeya isn’t just a brand.
It’s a feeling — a home you’ve never been to, but always carried.