Hiraeya Brand Identity Design

GAUTHAM

GAUTHAM RAMESH

Hiraeya

A brand born from longing.

The Story

Hiraeya is inspired by “Hirayath” — the feeling of missing a place that never existed. We built a brand that feels like a memory — soft, grounded, and emotional.

The Design

A minimal, elegant logo, warm earthy tones, and timeless typography. Every detail is crafted to feel quiet yet powerful — like a whispered story.

Beyond the Logo

We extended the identity across packaging, social media, and print — designing touchpoints that feel personal, poetic, and rooted in grace.

The Essence

Hiraeya isn’t just a brand. It’s a feeling — a home you’ve never been to, but always carried.
Like this project

Posted Jul 26, 2025

Created a brand identity for Hiraeya, inspired by longing and memory.