Brand Identity Development for Hitham Ayus
GAUTHAM RAMESH
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Posted Jul 26, 2025
Developed a modern brand identity for Hitham Ayus, an Ayurvedic skincare brand.
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Timeline
Mar 1, 2024 - Mar 17, 2024
HITHAM AYUS
Brand Identity • Ayurveda Skincare
About
Hitham Ayus is an Ayurvedic cosmetic brand focused on clean, conscious skincare. The goal was to create a modern identity rooted in wellness, without falling into typical “natural” clichés.
What I Did
Brand Strategy
Logo & Visual Identity
Tagline: “From Earth, For You”
Typography, Color System, Social Look
Approach
Designed a minimal, honest brand language that feels warm, grounded, and trustworthy - combining modern aesthetics with Ayurvedic values.
Result
A clean, scalable identity system that reflects both purity and purpose - built to grow with the brand.