Web Content for Global Investment Firm

Leanne Roberts

0

UX Copywriter

Researcher

Copywriter

Collaborating with 12 Studio on the development of Seek's new website involved a process to ensure the final product aligned seamlessly with Seek's vision and core values. During the initial stages of the project, I conducted thorough interviews with various members of the Seek team. This allowed me to delve deep into the intricacies of the company, grasp its unique identity, and comprehend how the team wanted to present themselves to the world.
Upon gaining a comprehensive understanding of Seek's ethos, 12 Studio and I embarked on a collaborative journey to conceptualise and design the website's layout. This phase involved close coordination with the Seek team to define the structure and establish a content flow that would effectively communicate the brand's message and offerings.
As the content began to take shape, I leveraged Google Docs as a collaborative platform to streamline communication and facilitate real-time collaboration between the Seek team and I. This choice allowed for seamless feedback exchange, enabling us to iterate the content efficiently.
Additional interviews were conducted with key stakeholders to ensure the evolving content accurately reflected Seek's brand. These interviews provided valuable insights, enabling us to fine-tune the messaging and align it with any changes in Seek's strategic direction.
After multiple iterations and refinements, the content was ultimately finalised, marking the culmination of a successful collaboration between 12 Studio, myself, and the Seek team. The result was a website that not only showcased a visually appealing design but also conveyed a compelling narrative, effectively capturing the essence of Seek. This collaborative effort exemplifies the power of cross-disciplinary teamwork in achieving a harmonious blend of design, content and brand representation for a successful online presence.
Like this project
0

Posted Jul 19, 2024

A collaboration with 12 Studio proved successful for this investment firm’s new website. Explore my process and how I crafted unique, on brand website copy.

Likes

0

Views

15

Clients

Seek Ventures

Tags

UX Copywriter

Researcher

Copywriter

Social Media Posts for Acuity Insights
Social Media Posts for Acuity Insights
Infographic Design and Content
Infographic Design and Content
Grilled Pixels Website Copy Update
Grilled Pixels Website Copy Update
Long form content
Long form content