Long form content

During my contract with Acuity Insights, I played a pivotal role in expanding the company's reach into the teacher education sector by crafting a series of blog articles, this one being among the most extensive. This initiative was driven by a recognised gap in content specific to the teacher education audience, prompting a trilogy of articles to address this underserved sector.

To ensure the articles were comprehensive and tailored to the unique needs of the teacher education audience, I engaged in strategic meetings with key stakeholders across the company. These sessions allowed me to gather valuable insights and information, forming the foundation for the content. To augment the depth of my research, I delved into additional areas that were highlighted during these discussions, ensuring the content was not only informative but also relevant and engaging.

Due to the length of the article, I collaborated with the design team to create a custom graphic (below). The visual representation aimed to enhance the overall understanding and appeal of the content. Unfortunately, due to the company's rebranding efforts, the graphic had to be removed as the design team faced time constraints in aligning it with the updated branding colours. Despite this setback, the article remained a robust piece of content, catering to a previously unexplored audience for Acuity Insights.

Andrea Russo, Acuity Insights