Infographic Design and Content

As the company sought to represent data from its, at the time, trio of products – Casper, Snapshot and Duet – through interactive infographics, I actively collaborated with experts in the research department. Our shared goal was to guarantee the accuracy and comprehensiveness of the underlying data before embarking on the content creation process.

A challenge arose when it became apparent that the design team was grappling with time constraints due to existing commitments. Recognizing the potential impact on the project's timeline, I took the initiative to fill the void and personally undertook the responsibility of completing the designs. Despite design not being my primary expertise, I embraced the challenge, sought assistance when needed, and immersed myself in thorough research into the principles and techniques of UI design. Employing the Ceros platform, I successfully crafted visually compelling infographics for Casper.

Due to sunsetting Snapshot the planned infographics were no longer required for this product, and due to the Ceros trial ending and a delay in producing the data, the infographics for Duet were unable to come to fruition.

The next crucial step in this collaborative effort was to ensure the content and designs aligned seamlessly with the company's brand identity and standards. Multiple rounds of reviews were conducted with various stakeholders, incorporating their valuable feedback to refine both the visual elements and informational content. This iterative process ensured that the final infographics not only met the high standards set by the company but also effectively communicated the desired information to the target audience. The content was also translated into Candaian French. As the content was longer the designs were amended yet remained on brand and in line with the English designs.

To showcase these infographics in a cohesive manner, I composed a short yet informative pillar page. This page served as a central hub, providing easy navigation to each of the individual infographics, allowing users to seamlessly explore the data from the previous year's Casper test.

Sadly, a few years later, the company have since removed the infographics from their website. The information became outdated and their branding had changed.