In June 2022, Acuity Insights organised a Summit and Symposium tailored for university leaders. The events served as a platform for engaging discussions, featuring a lineup of distinguished speakers who shared valuable insights and perspectives.

My role was to capture the essence of the discussions and distill key points into concise and compelling summaries. This involved attending the live sessions, meticulously extracting noteworthy quotes from the speakers, and weaving them into comprehensive social media posts that effectively conveyed the depth and breadth of the discussions. This not only provided a snapshot of the thought leadership shared during the events but also served to generate interest and buzz within the online community.

Collaboration was key in executing this strategy seamlessly. I worked closely with the inbound team responsible for managing Acuity Insights' social media accounts. By effectively translating the event's content into the digital sphere, we not only reached a wider audience but also fostered ongoing conversations and connections within the academic community.