Milky Plant - Brand Identity & Web Design



Overview

The idea for Milky Plant comes after years of searching for clean and healthy plant-based milk. Most store options are filled with all kinds of additives and preservatives while claiming to be all-natural. The only alternative is making plant-based milk at home, but all the machines available are bulky, have long production times, and are difficult to clean. So Milky Plant was created.



The client the team to design a full visual identity for Milky Plant which is geared towards young adults looking for plant-based milk alternatives.

Logo and Brand Design

The logo was designed to depict a world where fresh, delicious, and healthy plant-based milk is just right at your fingertips. The Brand Identity for Milky Plant was crafted to speak for the playful, confident, and modern tone the brand wants to represent. We went with playful colors that represents important elements of Milky Plant.



Packaging Design

Staying true and consistent with the brand tones, we designed a packaging that is eye-catching but not missing out on important product information.





Web & Email Design

We started the product design from the mobile end which has more restrictions, further expanding the features as we design for the desktop version. This made it easier to find and resolve potential issues that users might experience while browsing through the site. The same mobile-first approach was carried through our e-mail and social content design.