Guinness x Six Nations
Tone Segurado
Guinness Six Nations – A Perfect Match
Briefing:
Guinness wanted to make a bold statement in Portugal during the Six Nations Tournament—a market where rugby and the brand had little presence. As a full-time designer, art director, and illustrator at Leo Burnett Lisbon (and a former rugby player), I was brought in to craft a visual solution that resonated with team spirit and unity.
Project:
Rugby is more than a sport—it’s about values, unity, and passion. I encapsulated these elements by merging the iconic pint of Guinness with the timeless moments of rugby camaraderie, creating a single, powerful illustration that celebrates the perfect match between the brand and the sport.
Awards:
ADCE Awards 2021: Silver – Print & Outdoor (Craft – Illustration)
CCP Awards 2021: Multiple accolades, including Gold for Design and Communication Illustration, along with several Silver awards in Advertising, Print, and Outdoor categories.
This project not only elevated Guinness’s presence in Portugal but also demonstrated how creative storytelling can unite diverse elements into one compelling narrative.
Enjoy the illustrations and some of the process.
Like what you see?
Now, imagine an illustration like these for your brand communication. Cool content with potential, right?
We make the ugly beautiful! Whether in 2D, 3D, illustrations, animations, no-code websites, or brand design, we turn ideas into confident visuals people love, and investors buy.
We work on a project basis, with ongoing collaborations or flat-rate, whatever fits best.
Learn more about Tone:
Freelance: tonesegurado.com
Studio: tonemaki.com
📅 Book a call: cal.com/tonemaki
📩 Email me: hello@tonemaki.com
Like this project
Posted Oct 22, 2021
Guinness and rugby provide a perfect match for all that brings us together, especially in a market where both do not have much expression.
Likes
1
Views
15
Timeline
Oct 1, 2024 - Jan 30, 2025
Clients
Leo Burnett
Guinness
