Podium is the first platform that empowers content creators and benefits their communities. We enable creators to own and monetize their digital ad space by selling their tokenized ad slots. Advertisers and consumer-investors can participate in the creator’s journey, fostering a mutually beneficial relationship. In true Web3 fashion: digital symbiosis.

Redesigned the complete brand and digital presence for Podium, a Web3 platform that empowers creators to monetize their digital ad space through tokenized ad slots. The project involved a full rebrand, 3D visual language development, and a responsive Webflow website redesign to communicate the platform's vision of "digital symbiosis" between creators, advertisers, and communities.

Client: Podium (Web3 Creator Economy Platform)

Timeline: February - March 2022 (approx. 4 weeks)

Services: Rebranding, 3D Illustration, Iconography, Webflow Development

Challenge: Elevate the existing brand perception to match the innovation of the Web3 space, transforming a basic visual identity into a premium, 3D-driven aesthetic that visually explains the "creator economy" concept.

Concept: Refined the existing Ethereum/diamond symbolism to create a cleaner, more assertive logo mark that feels native to the Web3 universe while signaling premium value.

Deliverables: Redesigned symbol, wordmark, and tagline.

Hero Visual: Created a stunning 3D "Hero" illustration to metaphorically express the concept of "Building the new creator-economy effectively."

Process: Developed initial concepts in 2D sketches before moving to high-fidelity 3D modeling, texturing, and rendering to ensure a cohesive "digital symbiosis" look.

Developed a tiered iconography system inspired by the Hero Visual:

Responsive Redesign: Designed and developed a complete single-page site in Webflow, translating the new 3D identity into a functional interactive experience.

Outcome: A seamless, visually rich landing page that clearly communicates Podium's complex value proposition through intuitive design.

Tools: Adobe Creative Suite (Design), 3D Modeling/Rendering Software (Blender/C4D), Webflow (Development).

Delivered a complete brand transformation in just 19 working days, effectively positioning Podium as a forward-thinking leader in the Web3 creator economy. The new site successfully bridges the gap between complex blockchain technology and user-friendly design.

We make the ugly beautiful! Whether in 2D, 3D, illustrations, animations, no-code websites, or brand design, we turn ideas into confident visuals people love, and investors buy.

We work on a project basis, with ongoing collaborations or flat-rate, whatever fits best.

Freelance: tonesegurado.com

Studio: tonemaki.com

📅 Book a call: cal.com/tonemaki

📩 Email me: hello@tonemaki.com

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