Yoga With Natalie Website Evolution

Contract Title “Yoga With Natalie – Website Evolution & Digital-Presence Enhancement Agreement”

This agreement outlines the scope of work between Natalie Macam (“Client”) and [Your Agency/Studio] (“Agency”) for the rapid enhancement of the Client’s online and brand presence at nataliemacam.com (Brand: “Yoga With Natalie”). The project runs from 9 October 2024 (project kick-off) to 10 October 2024 (public launch) and focuses on evolving the existing site while laying a stronger foundation for future growth.

Modernise visual storytelling to reflect Natalie’s teaching style and brand ethos.

Improve user engagement and lead capture through new interactive and marketing features.

Strengthen on-page SEO and technical reliability to support long-term visibility.

Branding Strategy & Creative Direction – micro-sprint validation to ensure consistency with “Yoga With Natalie” voice.

Static & Motion Graphics – refreshed hero imagery and short motion loops for page headers and social teasers.

New Homepage Slider Creative – high-impact carousel featuring classes, retreats, and testimonials.

Mailchimp Integration – list setup, API connection, audience segmentation, and permission-based GDPR wording.

Custom Contact Form – bespoke form mapped to Client’s workflow (class enquiries, private sessions, retreats).

reCAPTCHA v2 Security – bot-protection embedded in all public-facing forms.

Newsletter Opt-in – seamless Mailchimp-powered pop-up & footer signup.

Figma UX Architecture – annotated page flows and component library for future iterations.

Website Build & Hosting Handoff – deployment to existing hosting environment with SSL and performance checks.