Wild Nectar Digital Transformation & Brand Evolution

This agreement defines the collaborative engagement between Mahendra & Sons Madhumakkhi Farms (“Client”) and [Your Agency/Studio] (“Agency”) to deliver a holistic digital-first makeover for the Client’s honey brand “Wild Nectar” and its online home wildnectar.in. Project window: 10 May 2024 (kick-off) → 17 March 2025 (public relaunch) — a 10-month strategic sprint to take the brand from local favourite to nationally recognised premium label.

Objectives

Craft a distinctive, nature-centric identity that elevates Wild Nectar above commodity honey labels.

Build an engaging omnichannel presence that converts browsers into loyal customers.

Streamline digital operations (automation, maintenance) to support scalable growth.

Scope of Work & Key Deliverables

Domain Deliverables

Brand Strategy & Identity

• Positioning & messaging framework

• Logo suite, colour palette, typography, iconography

• Comprehensive Brand Guidelines PDF

Visual Content

• Static graphics for site, ads, POS

• Motion graphics stingers & reels

• High-resolution photo + video shoot of apiaries, product, lifestyle scenes

Social Media

• Monthly content calendar (posts, stories, short-form videos)

• Community engagement playbook

Promotional Materials

• Brochures, posters, shelf-talkers, trade-show collateral

Packaging Design

• Primary jar labels, tamper seals

• Secondary cartons & shipper boxes

• Compliance & nutrition panel layout

Digital Experience

• UX/UI architecture in Figma (desktop & mobile)

• Full-stack website rebuild on SEO-ready CMS

• Secure hosting setup with CDN & SSL

SEO & Growth

• On-page SEO (meta, schema, alt-text, Core Web Vitals)

• Keyword & content roadmap

Automation & Maintenance

• Email/SMS funnels (welcome, cart-abandon, reorder)

• Inventory-to-website sync, order notifications

• 6-month post-launch maintenance & performance monitoring

Influencer Marketing

• Shortlist of 8-10 micro-influencers in wellness/food niches

• Campaign brief, asset pack, tracking links

Exclusions

Stationery sets (letterhead, visiting card, invoice), personal-branding services for founders, and WhatsApp bulk-messaging blasts are not included in this contract and may be quoted separately.

Success Metrics

New brand assets in market by Q1 2025 with 100 % consistency.

Website performance score ≥ 90 (Google Lighthouse mobile).

Organic traffic uplift of ≥ 50 % within 90 days post-launch.

Social-media engagement rate ≥ 5 % average across platforms.

Influencer campaign reach ≥ 500 k impressions with CTR ≥ 2 %.