Client: Sunrise Flour Mill Industry: Food / Artisan Baking Services Provided: Shopify Landing Page Design, CRO Strategy, Product Education

Sunrise Flour Mill is a heritage grain company known for organic, stone-milled flours and beginner-friendly sourdough kits. Their Deluxe Bread Kit is often the first entry point for new bakers, which makes clarity, reassurance, and education critical to conversion.

This project focused on a single goal: make sourdough feel doable.

I was brought in to:

Design a dedicated landing page for the Deluxe Bread Kit

Reduce intimidation for first-time sourdough bakers

Clearly explain what’s included and why it’s worth the price

Increase confidence at the point of purchase without aggressive selling

Built a calm, structured page that guides users step-by-step

Used clear headlines and visual hierarchy to prevent overwhelm

Anchored the page around the promise of “sourdough made simple”

Added comparison tables to show how Sunrise differs from store-bought flour

Created a visual “What’s Included” section to eliminate guesswork

Placed FAQs and reassurance blocks near decision points

Used social proof from real bakers instead of marketing claims

Repeated CTAs naturally as intent builds through the page

Optimized the layout for mobile, where most discovery happens

Created a landing page that educates before it sells

Reduced hesitation for beginners unfamiliar with sourdough

Improved clarity around value, contents, and outcomes

Positioned the Deluxe Bread Kit as a confident starting point, not a risk