B2B Triumph: Captain Notepad's Digital Revolution
Joshua Berk
Captain Notepad, known for offering a wide range of marketing items from branded notepads to golf balls, faced challenges in digital marketing, struggling to achieve significant returns on ad spend (ROAS) with previous agencies.
Upon discovering BERK Labs, Captain Notepad recognized the agency's deep understanding of the Google Ads platform and the complexities of B2B marketing. BERK Labs offered full-service marketing, including campaign management and creative design, which significantly outperformed the efforts of previous agencies.
BERK Labs developed a proprietary B2B strategy focused on targeting, creative, and attribution. This approach led to the creation of a suite of Google Ad campaigns, including a Smart Shopping Campaign, a Dynamic Search campaign, and a Brand Campaign, achieving 13x ROAS within the first month. The campaigns were continuously refined, leading to more than sevenfold increase in monthly conversions in two years.
Additionally, BERK Labs built a local campaign targeting the Englewood area in Chicago, generating 2.8 million impressions in the first year. They also managed the full design load for Captain Notepad’s ad campaigns, creating graphics and video campaigns from scratch.
To address supply chain disruptions caused by the shift of paper mills towards packaging cardboard, BERK Labs created campaigns promoting Captain Notepad’s outsourced products unaffected by these difficulties.
Since partnering with BERK Labs in 2019, Captain Notepad has seen substantial growth, gaining 417 new customers and over $500,000 in revenue. The company's campaigns now yield over 5x return on investment, significantly outperforming industry averages. This success has led to increased client loyalty, more frequent reorders, and a 10% growth in margins.
Despite challenges during the COVID-19 pandemic, BERK Labs continued to work with Captain Notepad, helping them pivot to selling branded hand sanitizer and ensuring the business's long-term success.
Captain Notepad plans to extend its digital marketing efforts to the Microsoft Search Network, targeting enterprise customers with expectations of higher impression share and lower cost per acquisition (CPA) compared to Google campaigns.
