Indigo Health's Global Wellness with BERK Labs

Indigo Health Clinic, known for its range of services from scar therapy to pain management and beauty services, aimed to expand its offerings beyond the local market. Their plan included launching mail-in test kits, self-administered therapies, and a new line of wellness supplements with over 20 SKUs​​.

Initially, Indigo faced several challenges. Their systems weren’t built to accommodate online products or services, and their marketing campaigns were costly, not scalable, and inflexible. Furthermore, customer information was dispersed across multiple systems, hindering effective data analysis and interpretation​​. To maximize awareness for these new products and digital services, Indigo required expertise in various online advertising projects and integration of operations​​.

BERK Labs adopted a two-step approach to address these challenges. The first step involved a thorough evaluation of Indigo’s tools and technology. This process revealed inefficiencies in Indigo's online scheduling systems and a lack of integration between their CRM, Electronic Health Records (EHR), and marketing systems. Consequently, BERK Labs decided to completely replace Indigo’s backend system to integrate and even automate marketing processes, thus saving time and money​​.

The new system comprised Patient Records, ActiveCampaign, Zapier, and CallRail, providing a solid foundation for Indigo's operations. The second step involved designing an online strategy to boost brand awareness and product sales, focusing on cost-effective marketing due to limited resources. This approach included shaping the customer journey using ActiveCampaign and creating targeted campaigns based on user interactions on Indigo's website​​.

A key element of the strategy was leveraging video marketing through YouTube. Despite its cost-effectiveness and wide reach, Indigo lacked video assets. BERK Labs enabled the creation of video content at a fraction of the traditional cost, significantly enhancing Indigo's customer acquisition funnel​​.

The results of these efforts were impressive. The system integration automated numerous processes, reducing administrative tasks and allowing a focus on more profitable activities. Indigo's online visibility increased, customer acquisition costs decreased, and the quality of customers improved. Video advertising played a crucial role, with over 10 million impressions and 140,000 clicks at remarkably low costs​​.

Moving forward, BERK Labs plans to refine and automate Indigo’s marketing and operational processes further, aiming to improve business margins and create more sophisticated customer journeys and acquisition funnels​​. The outcome has been an increase in online visibility, lower cost per click (CPC), and an overall improvement in revenue and customer quality​​.