Wild Roots Resurgence: BERK Success
Joshua Berk
Wild Roots is a holistic learning center catering to children from 6 weeks to 6 years, offering a range of innovative programs including full immersion Spanish courses and subsidized classes for low-income families.
The main challenge for Wild Roots was a lack of visibility, resulting in insufficient web and foot traffic to cover operational costs. BERK Labs, comprised of a team of experienced marketers, researchers, copywriters, developers, and designers, devised a customized plan for Wild Roots. This plan included an intensive testing of value propositions to identify what most effectively drove calls, subscriptions, and clicks, followed by a powerful campaign targeting people based on this data.
A key component of the solution was targeted remarketing, addressing Wild Roots' difficulty in closing sales. BERK Labs segmented audiences based on their website behavior and created custom-designed ads tailored to individual needs and behaviors. This approach ensured that the most relevant ads were presented to the most receptive audience at the most opportune moments.
The results of these interventions were remarkable. Wild Roots' touring rates increased by 700%, with a monthly rate of 62 tours. The enrollment rate post-tour improved significantly, with 50% of tours ending in enrollment, a substantial increase from the previous 20%. Additionally, the campaigns executed by BERK Labs generated over 1.3 million ad impressions, 23 thousand clicks, and more than 1200 conversions, with an average conversion cost of just $12.
The success of these strategies not only saved Wild Roots Preschool from closure but also enabled it to reach its full capacity. As a result of this upturn, two classes had to implement waiting lists due to the surge in interest. The revenue reached its highest point since the school's opening, allowing the owner, Brittany, to realize her dream of opening a new elementary school, continuing the Wild Roots style of education for children up to ten years old.
