Nutri-Rich's E-Commerce Triumph: BERK Success

Established in 1993, Nutri-Rich has been known for producing high-quality vitamin supplements using rigorously tested, honestly sourced ingredients​​. Their primary challenge was to establish a presence in the e-commerce arena, a significant shift from their traditional local business model​​.

BERK Labs was chosen to assist Nutri-Rich in this transition due to their comprehensive approach to understanding and addressing the client's goals and challenges. Their strategy focused on ensuring transparency and effectiveness in marketing efforts, mirroring Nutri-Rich's commitment to product transparency​​. One of the first steps BERK Labs implemented was a robust review generation plan. This included joining the Amazon Vine program, crafting follow-up emails for feedback, and using marketing inserts to encourage customer reviews, addressing the critical role of social proof in the vitamins industry on platforms like Amazon​​.

Another key strategy involved optimizing Nutri-Rich's Amazon product listings and encouraging participation in the Amazon Subscribe & Save program. This initiative aimed to leverage the brand loyalty common among vitamin consumers, leading to significant recurring revenue​​. Additionally, BERK Labs enhanced Nutri-Rich's online presence through strategic Amazon Ad campaigns, which included optimizing ad bidding strategies, search term mining, and targeted advertising. They also launched initiatives to promote cross-buying, which significantly improved Nutri-Rich's long-term value (LTV) by over 200% in less than six months​​.

BERK Labs also recognized the potential of email marketing in complementing Amazon's role in Nutri-Rich’s e-commerce strategy. They helped Nutri-Rich develop a comprehensive suite of conversion-focused email sequences, including upselling, cross-selling, and abandoned cart reminders, which were linked to Nutri-Rich's Shopify store. This approach filled the gaps in Nutri-Rich's initial email marketing efforts​​.

The results of these collaborative efforts were outstanding. Nutri-Rich not only doubled its Amazon revenue but also achieved more than a million dollars in annual sales across its product portfolio. Customer retention increased significantly from around 30% to over 70%, surpassing the retail industry average. Moreover, the cost per acquisition (CPA) decreased substantially, and Nutri-Rich's e-commerce team became fully self-sufficient, equipped with the expertise needed to continue managing and optimizing their marketing strategies independently​​.