Neosauna's Marketing Triumph with BERK Labs
Joshua Berk
Despite challenges like a competitive market, the global pandemic, and initial underexposure, BERK Labs enabled Neosauna to achieve extraordinary sales numbers in just the first month. This success was attributed to BERK Labs' advanced targeting and campaign strategies, tailored specifically for Neosauna.
BERK Labs utilized Neosauna's accumulated email lists for Customer Match, allowing them to target ads more effectively across various Google platforms. They also implemented remarketing strategies, segmenting groups based on their engagement with Neosauna and developing unique, highly-targeted ads for each segment. These efforts resulted in massive market share gains, dominating competition with over 18 million impressions, 200,000 clicks, and a significant return on investment (ROI).
Neosauna initially faced difficulties with brand recognition and ineffective marketing strategies from a previous agency, which failed to understand their product and market. This led to wasted resources and minimal conversions. When BERK Labs took over, they replaced Neosauna's existing campaigns with finely-tuned Google Ads campaigns, generating substantial returns even during the pandemic. The campaigns were so successful that they often led to an inventory shortage due to high demand.
BERK Labs' approach was detail-oriented, focusing on granular audience segmentation and targeting. They built campaigns with the expectation that not all would perform equally, but each contributed to the iterative process of improving marketing performance. This approach significantly differed from that of other marketing agencies, as BERK Labs employed only experts in their respective fields, ensuring the strength of each element of the client’s growth strategy.
The results of this partnership were impressive. Neosauna, which had previously struggled with PPC campaigns and faced a crowded market, was able to differentiate itself significantly under BERK Labs' guidance. The company's investment in marketing turned into substantial sales and lead growth, illustrating the effectiveness of a well-crafted, targeted marketing strategy in a competitive environment.
