BERK Labs utilized Neosauna's accumulated email lists for Customer Match, allowing them to target ads more effectively across various Google platforms. They also implemented remarketing strategies, segmenting groups based on their engagement with Neosauna and developing unique, highly-targeted ads for each segment. These efforts resulted in massive market share gains, dominating competition with over 18 million impressions, 200,000 clicks, and a significant return on investment (ROI).