Adria Marble, once a wholesale-focused business, recognized the potential for higher profits by selling directly to end-users, particularly in the New York metropolitan area where there was significant consumer demand for marble, granite, and quartz countertops. However, their initial attempt at utilizing Google Ads to enter the retail market proved ineffective, with a staggering $14 average cost per click (CPC) and minimal conversions.

Facing an unsustainable situation, Adria Marble sought help from various marketing specialists, but none proved suitable as they were unwilling to adapt to the company's needs. The turning point came when Adria Marble partnered with BERK Labs, a highly communicative agency that listened to and aligned with the company's approach to Google Ads.

The results were transformative. Adria Marble not only successfully entered the retail market but dominated it. Annual revenues surged from $3 million to $6 million since partnering with BERK Labs, with Google Ads playing a significant role. The company now faces the challenge of managing an influx of leads that exceeds their staffing capacity.

The impact on Adria Marble's ad campaign performance is evident. In March 2020, they experienced 930 clicks and 18 conversions. Fast forward two years to March 2022, and they received 2332 clicks with 225 conversions—an almost threefold increase in clicks and a more than tenfold improvement in the conversion rate.