HLTH's Digital Leap: BERK Labs' Marketing Mastery

HLTH wanted to level up its digital marketing strategy.

The events industry took a big hit during the COVID-19 pandemic, with conferences forced to move online. But the massive success of the in-person HLTH 2021 conference demonstrated that there was confidence in the market to resume physical events.

So their leadership decided to set aggressive growth goals for HLTH 2022 and ViVE 2023.

In the past, a single employee handled HLTH’s online marketing, but when that person left the team, the organization found itself with a skills gap. Rather than simply replacing the team member with business as usual, HLTH decided to elevate its paid media strategy and partner with a true expert team.

The organization hoped that an experienced specialist would be able to both drive growth for HLTH 2022, while also helping to navigate the complexity of building up the new ViVE brand.

Across both events, HLTH was keen to better target its marketing efforts and resources at specific audience segments (through customer prospect lists) and boost conversions.

Following a rigorous search to locate the right marketing agency for the job, HLTH found that BERK Labs stood out thanks to its data-first mindset, its proven track record of success, and the quality of its communication.

There’s a famous Albert Einstein quote that goes: “If you can’t explain it simply, you don’t understand it well enough.” BERK Labs was able to break down even the most complex paid media concepts into such clear terms that Allen Yesilevich, Head of Marketing at HLTH, knew that BERK Labs had the expertise he was looking for. This also made it easy for Allen to convey to other HLTH decision-makers the value that BERK Labs offered.