Glenn is a big 10k+ account, and wants to leverage the massive amount of traffic he gets. 

So he decides to build a digital product.

The product itself solves a problem that his audience has, so it gets traction.

But in the first month he only makes $1k, even with an upsell in the form of a 1:1 call.

He is on the right track, but he knows he is doing something wrong, hurting his revenue.

After a discovery call and laying down the deliverables, I got down to work.

Thanks to Glenn's responsiveness, the whole process took less than 24 hours.

The first point of contact for a prospect was Glenn's plug tweet, and it was bland.

So I rewrote it entirely to show the effectiveness of the product, thus increasing the click rate to the sales page with qualified prospects.

Initially, it was a simple Gumroad page. Not ideal.

So I asked Glenn to shoot a short VSL talking about the product, after pinpointing the qualities of the product.

Plus, I laid down the benefits of the product and added social proof to make the purchase a low-risk endeavour.

The buyer would get into a 6-day funnel, getting to know Glenn even closer, and at the end be presented with the next logical step – a 1:1 paid call.

Even if the buyer didn't purchase the upsell, the funnel would warm him up to potential new products and nurture him.

Glenn now has: 

a sales page with a 5.5% conversion rate

a higher-quality email list that is more engaged

a passive revenue stream bringing ~$3k MRR (with upsells)...

potential to boost his backend revenue even more with additional offers