Business development offer strategy + implementation

A business partner approached me regarding his marketing for a new offer.

I helped him in the following areas:

Consulting on how to craft a compelling offer.

Consulting on creating a specific ideal client profile (ICP).

Consulting on positioning catering to ICP's deep desires.

Consulting on crafting an effective lead magnet.

Consulting and crafting landing/ sales pages optimised for conversions.

Consulting on crafting an email funnel (up to 10 emails) to warm leads to offer.

Consulting on how to manage personal email list.

Consulting on effective low-budget video ads.

Consulting on tactics to have DMs with ICP for market research/ sales.

Plus management his ad campaigns and helped him script his video content.