I partnered up with a business owner that wanted to have a personal offer in the finance space (investing).
Here's the scope of work:
Consulting on how to craft a compelling offer.
Consulting on creating a specific ideal client profile (ICP).
Consulting on positioning catering to ICP's deep desires.
Consulting on crafting an effective lead magnet.
Consulting and crafting landing/ sales pages optimised for conversions.
Consulting on crafting an email funnel to warm leads to offer.
Consulting on how to manage personal email list.
Consulting on effective low-budget video ads.
Consulting on tactics to have DMs with ICP for market research/ sales.
Plus down the road I assisted in the making of a VSL (video sales letter) and general business advice on the direction regarding marketing and service delivery