Web3 charity marketing re-positioning and consulting
Ilian Daviaud
I got approached by the CMO of a US-based Web3 charity.
During several calls we discussed ways of improving the business.
Here's the main points that the CMO took home to implement:
Positioning is about relativity of what people already know
Old charities have certain problems that Web3 technologies can solve
And by doing that, not only will the company grow IN the Web3 circle, but also globally
That, with other pieces of marketing strategy information, copywriting critique and general business consulting is what the CMO got.
Afterwards we were in talks of collaborating on new marketing campaigns within their other projects.
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Posted Feb 29, 2024
• Helped with positioning to beat the general niche • Landing page critique and advice on improvements • Gave ideas on further business development
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