Redesigned Ecobillz's website to convey its value proposition

Akshay Salekar

Rethinking, redesigning, and improving the website of an AI Business Automation Software Company to enhance user experience, showcase cutting-edge technology, and drive business growth in global markets.

About Ecobillz

Established in 2016, Ecobillz is an innovative digitization platform that utilizes AI to capture, read, and store documents and data in real time. It serves as a document management system, an advanced business process automation tool, and a source of valuable business insights. Ecobillz is expanding its presence across various domains, including hospitality, QSR, retail, and more. The best part is that getting started with Ecobillz requires no changes to your existing systems.

Global expansion to reach and engage with new customers in different countries

Dr. Ameet Patil, the founder and CEO of Ecobillz wanted to tap the global markets and because of this, they needed to upgrade their existing website and make it more appealing. They had an old website which didn’t clearly explain the value proposition of their products and they also had launched new products in different verticals which weren’t mentioned on the website. The goal of this project was to create a website that would serve a global audience and provide information about Ecobillz products and services, to enable lead generation.

From Cluttered Chaos to Streamlined Success

The website was outdated, cluttered, and difficult to navigate. The lack of clear messaging and unclear value proposition was a hurdle for potential customers to fully grasp the value of Ecobillz’s offerings.

Transforming Ecobillz's Digital Presence

We embarked on an exciting journey to redefine Ecobillz’s digital presence. Our mission was clear: to tackle the issues plaguing their outdated website and create a modern, responsive, streamlined, and user-friendly website.

Our Approach

The Ecobillz website redesign project undertaken was a collaborative effort between our team and the client. We embarked on a journey of brainstorming, planning, and executing tasks to bring the client’s vision to life. To ensure a smooth workflow and keep everyone aligned towards the common goal, we developed a comprehensive scenario outlining the step-by-step process for the project. This scenario provided a roadmap that guided us throughout the project, enabling us to deliver a successful redesign of the Ecobillz website. Dive into the workflow scenario to get an overview of the process.
1. Conducted a strategy workshop with stakeholders.
2. Established objectives for the website redesign.
3. Planned the sitemap and information architecture.
4. Created Wireframes & Content
5. Designed high-fidelity visual mockups.
6. Conducted a final design review and made necessary revisions.
7. Developed the website on wordpress using no code methodologies
8. Conducted testing and made necessary changes to ensure functionality and usability.
9. Training was provided on how to use the node code backend, which allowed the Ecobillz marketing team to make changes without needing development resources.
10. Completed the project and handed off the website to the client.
Throughout this journey, our team collaborated closely with the client, ensuring that their vision and goals were met at every step. We successfully delivered a revamped Ecobillz website that not only met the client’s requirements but also provided an enhanced user experience.

Outcome

Ecobillz grows exponentially in international markets like the UK, Dubai, South Africa and India by offering front desk automation, revenue reconciliation, backend automation and a lot of services to reduce hassle in the business process and provide valuable data and insights to take business decisions. Using the website Ecobillz was able to communicate the features and benefits of their platform that encourage more people to use their platform.
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Posted May 11, 2024

I spearheaded the design and development phase of this website, ensuring alignment with the business objectives and meeting the needs of our customers.

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