Rethinking and Rebranding an HR-Tech company’s online presence

Flocareer is an Interview as a service platform that helps startups, mid and large scale companies conduct technical interviews faster, smarter and better.

FloCareer is an innovative platform that revolutionizes candidate selection with its Interview as a Service (IaaS) approach. With a vast network of over 4,000 interview experts and a library of 40,000+ skills-based interview questions, FloCareer empowers brands to efficiently identify top candidates from a pool of highly qualified talent. FloCareer’s interview platform streamlines the entire hiring process, providing a hassle-free and more efficient way to schedule, conduct and evaluate interviews.

As part of FloCareer’s commitment to diversity, equity, and inclusion, we used black and white photography throughout the website to showcase their unbiased approach and commitment to representing all people equally.

In a collaborative journey with Flocareer’s visionary stakeholders, our team embarked on a mission to redefine their online presence and elevate the platform’s capabilities. With a focus on enhancing user experience and showcasing cutting-edge technology, we aimed to drive Flocareer’s growth in the global market. Explore the workflow scenario to gain an overview of the process.

1. We kicked off the project with a strategy workshop involving key stakeholders.

2. Clear objectives were set to drive the website redesign process.

3. We created meticulous brand guidelines to define the brand’s identity.

4. A comprehensive overall branding effort breathed new life into the platform, including logo redesign and brand assets.

5. We carefully planned the sitemap and information architecture for seamless navigation.

6. Detailed wireframes and compelling content were thoughtfully crafted with users in mind.

7. Our designers skilfully created high-fidelity visual mockups to elevate the platform’s appeal.

8. A thorough final design review allowed us to make necessary revisions for perfection.

9. With dedication and hard work, we successfully completed the project and handed over the revamped website to our delighted client.

During this remarkable journey, we fostered a strong collaboration with FloCareer, ensuring that their vision and objectives were at the core of our efforts. The result was a stunningly redesigned website that not only fulfilled their requirements but also offered an elevated user experience.