Content Development and Editing for Growing Blog

The blog’s content development was lacking consistency and organization. With freelance writers, multiple guest contributors, and an internal team, there was a need for a system that could streamline the entire content creation process. The team struggled with staying on track with consistent output, managing feedback, and keeping content aligned with overall brand strategy.

To grow the blog and maintain a consistent publishing schedule, a more structured approach was essential.

I took charge of coordinating between writers, guest contributors, our SEO specialist and our internal team lead to ensure smooth collaboration. My responsibilities included:

Overseeing and editing all blog articles for both content quality and basic SEO best practices, ensuring content was optimized in depth by our SEO specialist.

Managing the feedback loop, ensuring timely revisions, and securing final approvals from the team lead.

Planning and scheduling content in advance, aligning with key themes and strategic goals to keep the blog both relevant and engaging.

Additionally, I provided training for team members on WordPress and the use of Elementor, enabling them to contribute more confidently and efficiently. I also optimized the visual layout of each blog post, ensuring it was aesthetically pleasing and consistent with the brand identity.

Through careful management of the content calendar and maintaining strong communication between all contributors, I helped create a system that supported both creativity and productivity.

With the new processes in place, we significantly reduced delays and confusion in the content production cycle. The blog’s publishing schedule became more predictable and aligned with our marketing efforts. Not only did content output increase, but the quality of posts improved through more structured editing and feedback workflows.

My role involved managing content strategy, facilitating communication, and optimizing the publication process. As a result, we boosted overall content engagement by 25%, kept contributors on track with deadlines, and established a stronger, more efficient editorial process for future growth.