NGO Logo Redesign + Basic Visual Identity Design
Vanesa Uceda
Fundace CLM
LOGO REDESIGN + BASIC VISUAL IDENTITY + VISUAL IDENTITY MANUAL
The NGO "Fundace CLM" helps people with brain damage who can’t legally make bureaucratic and legal decisions.
They needed to redesign their logo and create a basic visual identity, keeping as much from the original as possible to retain awareness.
I redesigned their logo to be easier to use, more contemporary and with a visual identity that they could use without a graphic designer.
Logo redesign
Problems and needs:
With the previous logo, they had some issues with the identification of the elements on the icon, as well as the alignment of the text and the whitespace around it.
They wanted to keep the brain + heart icon but redesign it to be more understandable to the public.
Solution:
Keep the orange color to preserve the image associated with the foundation.
Redesign of the isotype to ease its interpretation, especially that of the brain.
Creation of several variants for increased flexibility in different situations.
Basic Visual Identity
Visual Identity Manual
Templates and examples
Design collaterals and templates for social media (Canva), documents (Word) and presentations (PowerPoint)
Physical location mockup
Like this project
Posted Feb 12, 2024
They needed to retain awareness and guidelines to use the visual identity without a graphic designer, so that's what I did!
