Colorado Surf and Stay Branding
Balin. Directorcutz
Analysis
Situated in the heart of the famous Playa Colorado in Nicaragua, this Surf House is located in a gated community with restricted access to the beach.
In an area of Tropical beaches, consistent world class waves and offshore winds, your guides are professional surfers and photographers, so they know exactly where to find the best waves in the area. This is a family-friendly place that has many activities for non surfers as well.
Concept
Playa Colorado is located in Hacienda Iguana, therefore most businesses in this area have this animal as a reference. Thus, we chose to deviate from this cliché and opt for the Toucan, a local animal iconographically closely linked to tropical environments like this.
The logo has a highly illustrative aspect, consisting of five elements:
The Toucan
The renowned hill of Playa Colorada
The Nicaraguan sun setting over this hill
The world-famous waves of this beach
The Palm trees that decorates this peace of paradise
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Posted May 12, 2024
Branding with website and Social media kit
