After more than three decades as an account manager in the field of design and advertising, trained as a designer, he decided to return to his roots and embark on a personal journey, opening his own Design studio.

Due to his personality, it wasn't easy to persuade him to take on his name in the brand and adopt a more 'egocentric' style throughout the communication. The creation of this persona wasn't aimed at assuming an arrogant role towards clients, but rather to capitalize, in a fun way, on all the experience and recognition of his name as a hallmark of trust.