Although the brand had a more commercial aspect, it lacked emphasis on the institutional part that sets it apart from other credit recovery companies, maintaining a focus solely on individual clients.

Especially in this project, color and typography were meticulously worked on. Our goal was to maintain an emotional connection to the "old brand" while also modernizing it formally and chromatically. To achieve this, we calibrated the main color (blue) and replaced gray with brown, creating a warmer and more human overall environment.

The entire brand environment was supported by the choice of images and iconography associated with maritime life (buoys, anchors, lighthouses, etc.), limiting the application of differentiating concepts. We thus created a small mood library with a more human and emotional character.