Istanbul Chain: A Complete Brand and UI/UX Journey

Overview A chain born from Istanbul, built for the world. İstanbul Chain is a global blockchain ecosystem designed to deliver fast, reliable, and decentralized solutions. Inspired by Istanbul’s role as a historical hub of exchange, the project connects cultural heritage with the modern spirit of Web3.

Brand Identity & Visual Direction Where tradition meets innovation. The brand system was designed to symbolize trust, unity, and forward movement.

Logo: A circular emblem inspired by Istanbul’s iconic Galata Tower and the elegance of tulip motifs, reinterpreted with clean geometric lines to embody both heritage and modernity

Palette: Midnight black and deep blue contrasted with a vibrant primary cyan #1FD5F9, reflecting both stability and digital clarity

Typography: Bold, timeless, and minimal typefaces ensuring global readability and a confident presence

UI/UX Design Across the Ecosystem Crafted in Figma with a modular system built for clarity and scalability. The İstanbul Chain ecosystem spans four core products: Wallet, Pay, Swap, and Chain. Each product interface was designed with a shared design language in Figma, ensuring consistency while giving each vertical its own distinct identity.

Onboard crypto newcomers with a smooth and intuitive flow

Guarantee responsiveness across mobile and desktop experiences

Balance aesthetic minimalism with robust on-chain functionality

Wallet: Secure account management, intuitive token overview, and real-time transaction history

Pay: Streamlined checkout flows, QR-based payments, and clear confirmation animations

Swap: Fast token exchange with smart notifications, price transparency, and responsive balance updates

Chain: Developer-friendly dashboards, network transparency, and modular data visualization

Visual & Motion System Functional motion that enhances trust and engagement. Animations in İstanbul Chain were crafted not for ornamentation but for usability. Tokens glide smoothly across transaction flows, while micro-interactions confirm each action in real time. 3D patterns inspired by network topologies create depth, always maintaining clarity and speed. Every motion reinforces the narrative of seamless, borderless exchange.

Tool Stack & Execution Turning vision into a living ecosystem.

Figma: We designed a complete UI/UX system, building modular components and seamless user flows that scale across the entire ecosystem.

Ideogram: The brand identity came to life through logo explorations, where we transformed the inspiration of Galata Tower and tulip motifs into a timeless mark.

Jitter: Motion design tools were used to prepare smooth, engaging showcase animations that highlight İstanbul Chain’s dynamic personality.

Lovable: We launched the website directly into production, ensuring every design detail translated into a live, high-performance digital experience.

Outcome & Vision A blockchain with identity. İstanbul Chain now stands as both a technology platform and a cultural statement. Its outcome is a fully unified brand and product experience, bridging Istanbul’s legacy of exchange with the future of decentralized finance. The vision is to empower users, businesses, and developers globally through a transparent, secure, and aesthetically strong ecosystem.

Everything you see on İstanbul Chain — from the first tap to the final transaction animation — was built in-house by BEY Agency. We’re always open to collaborations with teams and founders who share our love for bold ideas, strong aesthetics, and future-ready interfaces. Let’s build something iconic together.