Atlas Arena Syndicates: From Campus to Arena

Introduction This showcase brings together a series of esports-ready logos crafted for leading universities, designed to merge institutional heritage with the energy of competitive gaming. Every emblem was generated through an AI-driven process, then refined with a brand-oriented design system to feel authentic, scalable, and competetion-ready.

Overview Defining the Challenge We set out to reimagine traditional university branding through the lens of esports. Each crest had to embody the school’s identity, translate well into modern gaming aesthetics, and remain faithful to official brand palettes. The challenge was creating logos that balance academic tradition with the boldness of professional esports teams.

Creative Direction How We Designed the Energy Our visual direction was rooted in aggressive geometry, shield-like symmetry, and mascot-driven identity. We avoided whimsical styles, focusing instead on bold shapes, layered structures, and typography that could hold its own in global esports arenas. Every design reflects depth, energy, and prestige while staying optimized for digital environments.

Mascot: Volunteers

Colors: Primary #FF8200, Secondary #FFFFFF

Mascot: Big Red Bear

Colors: Primary #B31B1B, Secondary #FFFFFF

Mascot: Gauchos

Colors: Primary #003660, Secondary #FFCC00, Accent #FFFFFF

Mascot: Bobcats

Colors: Primary #002855, Secondary #FFC72C, Tertiary #FFFFFF

Mascot: Badgers

Colors: Primary #C5050C, Secondary #FFFFFF, Tertiary #000000

Mascot: Mountaineers

Colors: Primary #002855, Secondary #EAAA00, Tertiary #FFFFFF

Mascot: Wolfpack

Colors: Primary #CC0000, Secondary #FFFFFF, Accent #000000

Mascot: Sun Devils

Colors: Primary #8C1D40, Secondary #FFC627, Tertiary #FFFFFF

Mascot: 49ers

Colors: Primary #046A38, Secondary #A49665, Tertiary #FFFFFF

Mascot: Seawolves

Colors: Primary #990000, Secondary #FFFFFF, Tertiary #000000

Messaging & Copy Layer Voice Aligned with Vision Microcopy guidelines were built to match the energy of each design: confident, competitive, and future-facing. From crest banners to supporting typographic hierarchies, every textual element reinforced the esports identity while respecting the academic tone of each university.

Systemic Identity Crests Beyond the Logo Instead of one-off marks, every design was treated as part of a larger ecosystem. Each emblem can scale down to icons, adapt to jersey patches, or expand into digital screens without losing clarity. The consistent use of brand colors, mascot motifs, and esports typography creates cohesion across all outputs.

Figma for scalable UI/UX alignment and digital-ready layouts

Ideogram for AI-powered logo ideation and motif generation

MidJourney / NanoBanana / Firefly for experimental visual variations

Jitter for animated esports showcase builds

We orchestrated a hybrid workflow, combining AI exploration with traditional design craft. This ensured each logo was brand-faithful while delivering esports-level visual punch.

Every crest you see here was generated through AI-driven visual exploration and refinement, merged with human design expertise to create logos that feel powerful, authentic, and future-ready.

Everything you see on the site — from the first tap to the final transaction animation — was built in-house by BEY Agency. We're always open to collaborations with teams and founders who share our love for bold ideas, strong aesthetics, and future-ready interfaces. Let's build something iconic together.