Multi-Currency Crypto Experience for Global Travel

Anex Token is a blockchain-based payment solution designed to remove borders from travel finance. Partnering with Anex Group, we created a full-spectrum digital brand that merges crypto technology with real-world currency use cases. The goal: let users explore the world and pay like a local, using one seamless multi-currency asset — Turkish Lira (₺), US Dollar ($), and Euro (€).

Our mission was to make the experience of spending digital currency feel natural, secure, and intuitive for travelers. From crypto wallet UX to branded motion identity, we brought the entire Anex ecosystem to life through cohesive product thinking and visual clarity.

We led Anex Token’s entire creative direction — from concept to cinematic reveal.

• User research into travel behaviors, currency anxieties, and crypto awareness • Strategic messaging and product naming built around ease and movement • Visual identity with matte blacks and brushed silver tones • Full UI/UX system • Responsive web and app product design in Figma • Coin iconography and 3D asset design with native support for ₺ $ € • Cross-model animation prompts • Interactive launch microsite with product walkthroughs

We crafted a sleek, travel-ready visual identity for Anex Token — a brand that needed to feel equally at home in digital wallets and luxury airports. The identity merges minimalism with metallic confidence, featuring a deep black core palette and a signature silver tone for coin icons. The currency system (₺ $ €) was central to the brand, leading to a distinct design language that feels powerful yet universal.

To bring Anex Token’s full experience to life, we relied on a modular and scalable creative stack:

• Figma for full-system product design, interface flows, and multi-screen responsiveness • Ideogram for coin symbolism, logo direction, and visual asset exploration • Jitter for dynamic reveal animations, onboarding transitions, and launch visuals • Video-ready prompt engineering for cinematic token scenes and branded endframes

This blend of precision tools and workflow integration allowed us to ship fast, test motion concepts in real-time, and ensure pixel-perfect handoff from visual direction to actual deployment.

Anex Token is more than a payment solution. It’s an international bridge between blockchain and real-world travel, built with design systems that scale and move.

Every moment — from the first wallet tap to the final token animation — was crafted with precision by BEY Agency.

If you're building the future of finance, motion, or interaction, we’re ready to help you launch with clarity, elegance, and impact.