Echo - Chat App Landing Page | UI/UX Design
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UI Designer
UX Designer
Web Designer
Figma
SaaS
Overview 👀
Client: Echo
Project Duration: 1 Week
Role: UX/UI Designer
Tools: Figma
Introduction
Echo, a chat application, needed a landing page that effectively communicated its value proposition while enhancing user engagement. My role was to design an intuitive, visually compelling interface that aligns with Echo’s brand identity and drives conversions.
Discovery and Research
To create a high-converting landing page, I conducted:
Competitive Analysis – Examined top chat app landing pages to identify industry standards and UI patterns.
User Behavior Insights – Researched user expectations for support-driven chat applications to inform content hierarchy and usability.
Brand Alignment – Ensured consistency with Echo’s existing branding, refining the visual direction to enhance brand recall.
Design Process
Wireframing & Information Architecture
Structured content for seamless user flow.
Defined primary CTAs to optimize conversion paths.
UI Design & Visual Direction
Developed a clean, modern aesthetic with a focus on readability.
Experimented with typography, spacing, and interactive elements to improve usability.
Refined color palettes and illustrations to reinforce Echo’s identity.
Prototyping & Interaction Design
Created high-fidelity prototypes in Figma to visualize interactions.
Ensured responsiveness for mobile and desktop experiences.
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Posted Sep 14, 2024
Echo's landing page is designed to connect people instantly with a seamless, user-friendly messaging experience.
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UI Designer
UX Designer
Web Designer
Figma
SaaS
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