Rethink the New app by Arpita AraballiRethink the New app by Arpita Araballi

Rethink the New app

Arpita Araballi

Arpita Araballi

Rethink the New app

Rethink is a concept redesign for a mobile news reader, built to fix the biggest complaints users have with apps like Google News and Inshorts: ad overload, low-quality AI content, and feeds that ignore what people actually want to read.
The visual language leans into an editorial, newspaper-inspired palette — charcoal, off-white, and a bold brick red — paired with a clean serif word mark for a calmer, more trustworthy reading experience.
Shots include the personalised Home feed, Discover, Search, Saved articles, and Profile screens, all built from a shared design system (colour, type, and component tokens) in Figma.
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