Travelers searching for accommodations in African countries often struggle to find platforms that feel trustworthy, localized, and truly representative of the places they want to visit. Traditional global platforms rarely highlight the cultural richness, everyday life, and authentic experiences that make destinations like Rwanda and Cameroon unique. This gap limits visibility for local hosts and creates a disconnect for tourists seeking real connections.

I designed social media campaigns that use carousels and interactive elements to showcase culture, destinations, and the hosts behind each property. Each visual highlights the personality of African cities and communities while guiding users toward a simple, intuitive travel journey with Bongalo. The tone inspires excitement and builds trust, helping audiences feel connected to the brand and encouraging them to explore the app for their next stay.