A contemporary reimagining of ancient mythology to explore ambition, desire, and modern identity through visual storytelling.

MIDAS is a visual branding project that blends studio photography with narrative design to reinterpret the Greek myth of King Midas for a contemporary audience. The concept uses modern imagery and diverse representation to explore themes of ambition, greed, and the human desire for power.

This work serves as both an artistic study and a branding asset, using symbolic imagery and cohesive design elements to communicate deeper emotional messages. The figure’s gentle touch alludes to the “Midas touch,” acting as a reminder of the consequences that arise from unchecked desire and the pursuit of excess.

Through this project, I developed brand templates and visual guidelines that bridge traditional mythological narratives with modern aesthetics. The result is a thought-provoking visual identity designed to spark conversation, evoke introspection, and enrich storytelling across creative campaigns.