LUNARIA Logo Design Project

A fashion brand for alternative women’s and unisex clothing, with a soft gothic aesthetic that blends mystery, modern romanticism, and dark minimalism.

Positioning: An elegant alternative brand, striking without being caricatural. Tone of voice is poetic, mysterious, and refined.

Concept: The logo was developed based on the brand’s essential elements, aiming to reflect its identity and resonate with an audience drawn to alternative aesthetics, especially the gothic subculture and contemporary romanticism. The composition was inspired by Victorian stained glass, bringing sophistication, symbolic depth, and a timeless aura.

The key elements reinforce the conceptual proposal: the crescent moon, symbol of mystery, spirituality, and mysticism; and the rose, which adds delicacy, poetry, and femininity to the design.

This combination creates a symbol that conveys both strength and sensitivity, balancing the dark and the romantic, in perfect harmony with the essence of LUNARIA.