Hikari Sushi | Brand Identity & Visual Design

Hikari Sushi seeks to unite the ancient tradition of Japanese cuisine with an innovative and minimalist approach. The restaurant values fresh, high-quality ingredients, served in sophisticated presentations that highlight both aesthetics and flavor.

The concept is to offer an experience that balances respect for tradition with creative experimentation, creating a unique culinary journey that is as visually refined as it is flavorful.

“Hikari” means “light” in Japanese, evoking values such as clarity, innovation, and freshness. Inspired by this meaning, I developed a visual identity that conveys lightness and sophistication through a minimalist and contemporary design.

The main symbol represents a sunset over the sea, evoking calmness, harmony, and balance. This choice not only communicates the brand’s essence but also resonates with the lifestyle of its target audience — young adults and executives who seek sophisticated gastronomic experiences that are aesthetically refined and aligned with a minimalist, modern universe.

The neutral and soft color palette reinforces the feeling of warmth and sophistication, creating a cozy yet elegant atmosphere.

In terms of typography, the decision to feature only the name “Hikari” in Japanese was made not only for its aesthetic appeal but also to align with the brand’s story: uniting the ancient tradition of Japanese cuisine with an innovative, minimalist approach. The Japanese script reinforces cultural heritage, while the clean, contemporary design reflects the brand’s forward-thinking spirit.

In this way, the design not only conveys the values of tradition, innovation, and sophistication but also establishes an identity that connects with its audience in an authentic and timeless manner.

Thank you for your consideration! If you enjoyed this and other projects, feel free to get in touch. I’d be delighted to collaborate on new creative journeys.