Lumé Skincare Branding and Design

Lumé Skincare is born from the inspiration of light and the glow of healthy skin, promoting a connection between sophistication, femininity, and the purity of natural ingredients.

The visual design was carefully developed using beige and brown tones, conveying comfort, refinement, and a minimalist aesthetic aligned with the brand’s philosophy. Every detail reflects the serenity and authenticity of the ingredients used, reinforcing the commitment to veganism and sustainability.

Lumé Skincare's branding aims to create a sensory and emotional experience for its target audience: women who value conscious beauty, sophistication, and the natural essence of products. The brand identity communicates a journey of refined self-care, where each product becomes an invitation to balance well-being with accessible luxury.

The marketing strategy is based on authentic storytelling, captivating visual campaigns, and a strong digital presence, highlighting the benefits of the products and the brand's philosophy.