CLIM; Coffee Shop Branding Concept

CLIM; is an alternative coffee shop that seeks to combine warmth, sophistication, and cultural identity in a single space. Its aesthetic is based on a rustic and cozy base, with dark earthy browns and almost white beige tones, creating a contrast that evokes both the warmth of freshly brewed coffee and the lightness of a relaxing environment.

The design adopts relaxed vector elements, inspired by the pop and alternative worlds, conveying an accessible and youthful language. The logo evokes spontaneity and relaxation – the café is not bound by formalities, but free, creative, and full of life. These concepts speak directly to the brand's target, alternative audience.

More than a coffee shop, the brand presents itself as an invitation: a refuge for young people and adults facing exhausting routines and seeking a moment of respite, comfort, and inspiration amidst the hustle and bustle of everyday life.

This is a simulated project: the CLIM brand is fictitious, created solely to demonstrate technical and creative skills and branding strategies. I'm open to proposals for real projects, and I'm grateful for your input!