Arketype is a fictional interior design studio focused on modern spaces. The studio crafts homes and commercial interiors that feel calm and structured.
The idea for its branding started with the concept of every home is a puzzle. There are so many different pieces that go into making a home feel right: colours, textures, shapes, furniture, little details and, of course, the people who live in it. It’s really about figuring out what works together and how all those individual pieces can come together to create the bigger picture.
I wanted the branding to reflect that idea, so the puzzle became a big part of the visual identity: playful, considered and all about putting the pieces together.
0 likes · 1 view · Oct 13, 2026
Arketype is a fictional interior design studio with a brand identity inspired by the idea that every home is a puzzle.
