Eight Hour is a fictional workwear and tailoring brand redefining the corporate uniform. Born from the tension between office culture and street style, the brand creates relaxed tailoring for a new generation of creatives.
When we hear the term “workwear”, we often think of something forced, uncomfortable, or boring... a uniform we can’t wait to take off on a Friday afternoon.
Eight Hour set out to challenge that perception, bringing a fresh perspective to what workwear can be. The brand works with tailors from around the world, bringing together their expertise and craftsmanship to create uniforms that feel modern rather than forced.
The goal was to develop an identity that reflects the quality and premium feel of the clothing, while still feeling contemporary, confident and approachable.
The main inspiration came from the notes and markings that designers make on images and drawings. These details became a way to express the craft behind tailoring and bring attention to the work that often goes unseen.
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Eight Hour is a self-initiated identity project for a fictional workwear and tailoring brand redefining the corporate uniform.
