Daily Daisy is a fictional flower delivery service that brings carefully selected, seasonal blooms into the home. Created for those who appreciate the beauty of flowers in everyday life, the brand celebrates the simple joy of bringing nature indoors.
The project involved creating a visual identity for the brand, including a logo system, colour palette, typography system and supporting graphic elements, bringing everything together to create a cohesive and recognisable look.
The creative direction centres on a romantic, nature-inspired aesthetic, expressed through customised typography and delicate illustrations. Together, these elements create a soft and elegant visual identity.
Many inspiration came from the Art Nouveau movement, especially its flowing lines, organic shapes and decorative floral details to create a distinctive visual language that celebrates the beauty of nature.
The Montecatini Pro typeface was customised for the logo, featuring flowing letterforms inspired by the organic forms found in nature and the graceful growth of flowers. These details also create a visual connection between the typography and the brand’s delicate illustrations.
IvyOra introduces an additional layer of elegance and softness to the identity, making it ideal for supporting print materials such as the flower care card.
BD Orange adds a touch of playful character through its distinctive curves and lighthearted feel, balancing the more refined elements of the typography.
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Daily Daisy is a fictional flower delivery service whose identity was inspired by the Art Nouveau movement.
