Soul Cellar Event Visual Identity Design

Soul Cellar is a club night organised by two of Edinburgh’s favourite DJs, Toni McVey and Simon Hodge, bringing together funk, disco, soul and boogie. The event takes place at the much-loved The Jazz Bar, one of the city’s best spots for live music. My role was to develop the event’s visual identity, capturing the energy and feelings a night like this can bring. The final illustration and colour palette are fun, vibrant and full of joy. I also customised the typeface to create a sense of movement that reflects the energy of the music and the event itself.